The capacity behind the production line
Published September 25, 2026
Before
Sales had sat on the same number for three years, and the owner was certain the problem was demand. Nobody had measured the idle capacity of the second line.
Hidden Value
The second packaging line ran at 40% of capacity, and a distribution network across three provinces operated with no formal contract — two assets that appeared on no financial statement.
After
With contracts signed with two retail chains and a second shift started, sales grew 2.3× in eighteen months, without a rial spent on new machinery.