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The revenue asleep in the service files

Published September 25, 2026

Before

Mehr Medical sold equipment, and the relationship ended at the sale. Growth meant selling more machines into a market that was already small.

Hidden Value

Four hundred units were running in hospitals with no service contract attached. The customers were willing to pay; nobody had offered.

After

Annual service agreements on 180 units created a recurring revenue line that now covers a third of operating profit.