Six criteria, weighted equally, and why
Market, Product, Team, Hidden Value, Growth Opportunity, Investment Potential. Equal weights are a claim about our own ignorance, not about the businesses.
Published September 25, 2026
The arithmetic
A score is the sum of six criteria over thirty, expressed out of a hundred. All six weigh the same.
That is not because they matter equally. It is because we do not yet have the evidence to say which matters more, and a weighting invented today would be a guess wearing the clothes of a measurement.
- six criteria, each scored 1 to 5
- the lowest reachable score is 20, not 0
- the score never falls when a criterion rises